CROSSTAB

------------------ CROSSTAB / CHI-SQUARE TEST ------------------

HEADER DATA FOR: C:SKRIPSI LABEL: Analisis Brand Equity

NUMBER OF CASES: 7 NUMBER OF VARIABLES: 2

1 “Tidak” 2 “Ya”

OBSERVED FREQUENCIES

1 2 TOTAL

1 4 21 25

2 15 10 25

3 6 19 25

4 5 20 25

5 0 25 25

6 4 21 25

7 8 17 25

TOTAL 42 133 175

CHI-SQUARE = 28.509, D.F.= 6. PROB. = 7.534E-05

------------------ CROSSTAB / CHI-SQUARE TESTS -----------------

HEADER DATA FOR: C:SKRIPSI LABEL: Analisis Brand Equity

NUMBER OF CASES: 7 NUMBER OF VARIABLES: 2

1 “Tidak” 2 “Ya”

EXPECTED FREQUENCIES

1 2 TOTAL

1 6.00 19.00 25.00

2 6.00 19.00 25.00

3 6.00 19.00 25.00

4 6.00 19.00 25.00

5 6.00 19.00 25.00

6 6.00 19.00 25.00

7 6.00 19.00 25.00

TOTAL 42.00 133.00 175.00

CHI-SQUARE = 28.509, D.F.= 6. PROB. = 7.534E-05


------------------ CROSSTAB / CHI-SQUARE TEST ------------------

HEADER DATA FOR: C:SKRIPSI LABEL: Analisis Brand Equity

NUMBER OF CASES: 7 NUMBER OF VARIABLES: 2

1 “Tidak” 2 “Ya”

OBSERVED PERCENTAGES

1 2 TOTAL

1 2.29 12.00 14.29

2 8.57 5.71 14.29

3 3.43 10.86 14.29

4 2.86 11.43 14.29

5 .00 14.29 14.29

6 2.29 12.00 14.29

7 4.57 9.71 14.29

TOTAL 24.00 76.00 100.00

CHI-SQUARE = 28.509, D.F.= 6. PROB. = 7.534E-05

------------------ CROSSTAB / CHI-SQUARE TEST ------------------

HEADER DATA FOR: C:SKRIPSI LABEL: Analisis Brand Equity

NUMBER OF CASES: 7 NUMBER OF VARIABLES: 2

1 “Tidak” 2 “Ya”

EXPECTED FREQUENCIES

1 2 TOTAL

1 3.43 10.86 14.29

2 3.43 10.86 14.29

3 3.43 10.86 14.29

4 3.43 10.86 14.29

5 3.43 10.86 14.29

6 3.43 10.86 14.29

7 3.43 10.86 14.29

TOTAL 24.00 76.00 100.00

CHI-SQUARE = 28.509, D.F.= 6. PROB. = 7.534E-05


NPar Tests

Cochran Test

Frequencies

Value

0

1

Harga Terjangkau

Barang Tersedia

Kualitas Produk

Pelayanan

memuaskan

Macam Motif

16

11

4

6

6

9

14

21

19

19

Test Statistics

N

Cochran’s Q

df

Asymp.Sig.

25

19.429a

4

.001

a. 0 is treated as success.


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